With a love of all forms of art and design, I have always had a strong drive to create and to make ordinary things beautiful. Through education and experience, this passion has developed to use problem solving, research and a creative thought process to reach project / brand objectives and goals. I have worked as a designer for over 17 years and I love it. For the past 10 years my main area of focus has been brand identity. I enjoy coming up with creative solutions to push a brand to the next level while maintaining the strong identity which sets it apart from its competitors. I love typography and this has recently taken me down the road of hand lettering and modern calligraphy which I find really relaxing and enjoyable.